CSR Activities


 

Categories of CSR activities

1) Supporting local communities : - McDonald’s claims to be improving the lives of children and their families via the support of Ronald McDonald House Charities (RMHC) and other organizations. According to McDonald’s this support addresses the needs such as education and physical activity.

2) Educating and empowering workers : - In a survey conducted in 2014, 83% of McDonald ‘s restaurant managers in top markets globally stated that McDonald’s is a great place to work. McDonald’s Hamburger University, founded in 1961, comprises 7 campuses around the world and provides training for McDonald’s Franchisees, managers and employees.

3) Labour and human right : - The company requires its suppliers to adhere to the Supplier Code of Conduct. The Code clarifies requirements of McDonald’s about issues related to Human Rights, Environmental Management, Workplace Environment and Business Integrity.

4) Employee health and safety : - McDonald’s promotes its Work Health and Safety Policy among the workforce at all levels.

5) Gender equality and minorities : -27% of positions at vice president and above levels are held by women. More than 25% of managers in company-owned restaurants are women or people of colour.

6) Environment :- McDonald’s maintains close collaborations with World Wildlife Fund (collaborator) BSR (Business for Social Responsibility) (member and research partner) Global Reporting Initiative (organizational stakeholder – Germany) and GreenBiz Group (collaborator) in its sustainability efforts.

  1. Energy consumption :- 132,186 pieces of energy efficient equipment was bought by McDonald’s Corporation and its Franchisees in 2014. This is estimated to save about 142 gigawatt hours and USD 14.2 million in energy costs. McDonald’s 2020 Aspirational Goals includes 50% increase in energy efficiency of Company-owned restaurants. So far an increase of 20% has been achieved.
  2. Recycling :- Since 2010, US-based McDonald’s outlets that have used LED lighting have achieved an estimated average reduction of 7% in energy usage each year.

Within the scope of its 2020 Aspirational Goals, McDonald’s aims to increase amount of in-restaurant recycling to 50% and minimize waste.

7) Responsible sourcing :- Responsible sourcing efforts of McDonald’s are conducted in collaboration with Global Forest & Trade Network (member) Global Roundtable for Sustainable Beef (founding member) GTPS – Brazilian Roundtable on Sustainable Livestock (member) Roundtable on Sustainable Palm Oil (member) Sustainable Agriculture Initiative Platform (member – Europe) U.S. Roundtable for Sustainable Beef (founding member).

Fruits, vegetables, low-fat dairy or whole grains served in McDonald’s restaurants increased by 30 per cent in 2014 compared to 2012

More than 96 of the Global Roundtable for Sustainable Beef‘s membership voted to approve final principles and criteria for sustainable beef

100% of the fisheries and 32% of coffee sources used by McDonald’s are verified sustainable sources in 2014

8) Other initiatives :- Ronald McDonald House Charities served 5.7 million children and their families in 2014

The company has made a pledge for responsible marketing for children in 52 countries

Comments

Post a Comment

Popular posts from this blog

Introduction

Image
McDonald's fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers, cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin. There are more than 32,000 McDonald's restaurants serving in 117 countries. More than 75% of McDonald's restaurants worldwide are owned and operated by independent owners. McDonald's has several ethical and social responsibility policies in place throughout their solely owned and franchised companies. These policies include placing the customer experience at the core of what they do, committing to their employees by nurturing their talent and rewarding their achievements, maintaining high standards regarding the conduct for business, and giving back to the communities in which they are established. All of these values are infiltrated through all levels of the company,
Read more

Be like Richard and Maurice McDonald and earn once or be like Ray Kroc and earn forever!

Image
Here's a backstory of the McDonald's real founders. It was co-founded by 2 brothers Richard and Maurice McDonald. They served Burgers and Fries on the go, wrapped in use and throw material. Thus, speeding and increasing their sales. Customers were fascinated by the speed and perfection of their products. Ray Kroc, a salesman visited McDonalds to deliver Shake mixer and he instantly visioned the future of McDonalds.  Ray Kroc an ordinary salesman became an extraordinary business man because of the opportunities he grabbed at the right time. He was a visionary. He kept on buying franchises of McDonalds and slowly and gradually ended up owning the entire company.  A lot of people have different opinions, some say that Ray Kroc cheated McDonald Brothers. Some look upto Ray Kroc as an inspiring business tycoon. Share your views below. 
Read more